Butyrospermum Parkii (Shea) Butter
Certified organic shea butter provides intense moisture and nourishment to hair, combating dryness and brittleness while leaving curls soft and supple.
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Shea Moisture
Shea Moisture Coconut Custard Curl Primer
53.82
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48.44 with code GOLD10
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- Helps detangle curls and make hair easier to style — curls are tangle-free and more manageable.
- Defines curls/coils and helps maintain their shape — curls become more defined and “in great shape.”
- Helps control frizz and smooth hair — reduces frizz, leading to smoother, softer hair.
Benefits
- Hair & Nails
TextureCream
Hair typeCurly · Wavy
Allergy informationThe product uses **natural oils & butters** (like coconut oil, kokum butter, etc.), which could **trigger allergies** in people sensitive to nuts, coconut, or certain plant-derived oils. Because of the natural-ingredient content, **consistency/color may vary** between batches — which is typical for “clean beauty” formulations. For best safety: avoid contact with eyes; if irritation or allergic reaction occurs, discontinue use.
Key Ingredients
Butyrospermum Parkii (Shea) Butter: Certified organic shea butter provides intense moisture and nourishment to hair, combating dryness and brittleness while leaving curls soft and supple.
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Shea Moisture Coconut Custard Curl Primer is designed for people with curly, wavy, or coily hair who want to prep their curls for styling while controlling frizz and adding moisture. Apply it to damp hair before your styling products to detangle, define curls, and create a foundation for wash-and-go styles or other curl routines. The formula contains coconut oil, shea butter, and plant-derived proteins to condition and soften while you prime.
These are the main oils, butters, proteins and plant-derived components often highlighted for their benefits: - **Cocos Nucifera (Coconut) Oil** — provides hydration, helps moisturize and soften hair. - **Garcinia Indica (Kokum) Seed Butter** — a conditioning butter that helps soften and smooth curls. - **Butyrospermum Parkii (Shea) Butter** — deeply nourishing butter for moisture and softness. - **Helianthus Annuus (Sunflower) Seed Oil** — a light oil for added moisture and softer hair texture. - **Adansonia Digitata (Baobab) Seed Oil** — helps nourish and strengthen strands. - **Hydrolyzed Pea Protein** — a protein that can help hair strength, elasticity, and definition. - **Hydrolyzed Wheat Protein** — another protein additive that supports hair strength, structure, and manageability. - **Argania Spinosa (Argan) Kernel Oil** — nourishing oil for shine, softness, and nourishment. - **Panthenol** (Pro-vitamin B5) — helps with moisture retention, softness, and conditioning.
The formula is built around moisturizing and conditioning natural and plant-derived ingredients. Some highlights: Cocos Nucifera (Coconut) Oil — deeply hydrates hair, helps penetrate hair shafts. Kokum Butter — offers conditioning and moisture, helps soften and smooth curls. Plant Peptides — part of the “moisture-rich formula” that conditions hair and helps strengthen strands / improve manageability. - Coconut Milk — adds hydration and softness, helps align strands for easier styling. - Other nourishing natural oils (e.g. sunflower oil, baobab oil)** — some versions of the formula include sunflower and baobab oils for extra hydration and scalp/hair nourishment.
Full ingredients list (21)
Water, Cetearyl Alcohol, Cocos Nucifera (Coconut) Fruit Juice, Glycerin (Vegetable), Butyrospermum Parkii (Shea) Butter, Glyceryl Stearate, Parfum, Aloe Barbadensis Leaf Juice, Adansonia Digitata Seed Oil, Cocos Nucifera (Coconut) Oil, Macadamia Ternifolia Seed Oil, Silk Powder, Hydrolyzed Rice Protein, Polyquaternium-10, Cetrimonium Chloride, Behentrimonium Chloride, Panthenol, Caprylyl Glycol, Glyceryl Caprylate, Sodium Benzoate, Potassium Sorbate.
As printed on the pack.
From the product label.
Purpose-Driven Beauty for Textured Hair & Melanin-Rich Skin
SheaMoisture is a global leader in naturally infused, paraben-free beauty products designed specifically for textured hair and melanin-rich skin. As a Certified B Corporation, the brand sources Fair Trade Shea Butter from over 53,000 West African women in cooperatives, ensuring fair wages throughout its supply chain. With a commitment to community reinvestment, SheaMoisture dedicates at least 1% of net sales to economic opportunities for underserved entrepreneurs and Black business owners.
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Key Ingredients(5)
Cocos Nucifera (Coconut) Oil
Coconut oil deeply moisturizes and conditions hair, reducing frizz and enhancing natural curl definition for a smooth, polished appearance.
Glycerin (Vegetable)
A humectant that draws moisture into the hair shaft, providing hydration and helping to maintain curl elasticity and softness.
Hydrolyzed Rice Protein
Strengthens and conditions hair while improving texture and providing a protective coating that enhances curl definition and reduces breakage.
Panthenol
A humectant and conditioning agent that penetrates the hair shaft to improve moisture retention, elasticity, and overall hair health.
How to Use
1. Start with clean, wet hair. 2. Dispense a small amount of the primer into your palms. 3. Apply evenly from root to tip, ensuring full coverage. 4. Do not rinse out. 5. Style your hair as desired to achieve your perfect curl definition.
Specs last updated: June 15, 2026
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