Discover the dramatic allure of deep, rich color with Wella Koleston Maxi Hair Color Cream in shade 301/0 Blue Black. This professional-grade permanent hair dye delivers intense, multidimensional black tones with subtle blue undertones that add depth and sophistication to your look.

Wella's advanced Koleston formula penetrates deep into the hair fiber to deliver permanent, fade-resistant color that lasts. The 50ml cream format provides precise application and complete coverage, making it ideal for both full-head coloring and root touch-ups. Whether you're seeking to cover gray hair or transform your style with a bold new shade, this salon-quality formula ensures consistent, professional results every time.

The Blue Black shade (301/0) is perfect for those who want to go beyond traditional black hair color. The cool blue undertones create a striking, modern finish that catches the light beautifully, adding dimension and visual interest to your hair. This shade works exceptionally well on naturally dark hair and provides excellent gray coverage.

Experience the confidence that comes with salon-quality color in the comfort of your own home. Wella Koleston has been trusted by professional colorists worldwide for decades, and now you can achieve the same stunning results with this easy-to-use permanent hair color cream.