Discover the cool, sophisticated elegance of Wella Koleston Permanent Hair Color in shade 308/1 Light Ash Blonde. This professional-grade formula transforms your hair with luminous ash tones that neutralize unwanted warmth while delivering stunning, dimensional blonde results.

The Koleston Maxi 50ml size provides generous coverage for medium-length hair, ensuring every strand receives the perfect amount of color for consistent, salon-quality results. Whether you're lightening naturally dark blonde hair or maintaining your ash blonde shade, this permanent formula delivers long-lasting color that stays true between applications.

The Perfect Cool Blonde

Shade 308/1 is expertly formulated to create a light ash blonde with cool, silvery undertones. The ash component works to counteract any brassiness or yellow tones, giving you a clean, modern blonde that looks fresh and sophisticated. This shade is ideal for those seeking a cooler blonde tone without going platinum.

Professional Formula, Home Application

Trusted by professional colorists worldwide, Wella Koleston brings decades of color expertise to your home. The creamy texture glides on smoothly and distributes evenly, while the advanced permanent color technology ensures thorough penetration for reliable, predictable results every time. Perfect for gray coverage or complete color transformation.

Please Note: This product requires a developer (sold separately). For optimal ash blonde results, use Wella Welloxon Perfect developer in the recommended ratio.