Keratin Protein
Part of the PROTEINFUSION blend used to strengthen hair and bring it back to life.
Nexxus
Nexxus Blonde Assure Color Toning Purple Shampoo 251ml
32.89
36.96
-11%New price(VAT incl.)
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1
- Thoroughly cleanses scalp and hair of buildup, oil, and product residue
- Helps restore a clean, fresh scalp environment
- Leaves hair feeling light, soft, and refreshed
Benefits
- Hair & Nails
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Nexxus Clean & Pure is designed for people who wash their hair frequently and want to remove buildup without stripping their hair of moisture. It works well for all hair types, especially those prone to oiliness or product accumulation, leaving hair feeling light and refreshed while maintaining a balanced scalp.
Coconut Oil — nourishes hair strands while cleansing, helps retain softness
Hydrolyzed Keratin, Hydrolyzed Elastin, Hydrolyzed Wheat Protein — strengthen hair structure and support resilience
Panthenol (Pro‑Vitamin B5) — helps retain moisture and smoothness
Mild surfactants and cleansing agents that remove impurities without over‑drying
Neutralize unwanted brassy tones and maintain vibrant blonde with Nexxus Blonde Assure Color Toning Purple Shampoo. This 251ml formula is specifically designed for blonde, highlighted, and color-treated hair, delivering a purple-toning complex that targets yellow and orange undertones while cleansing gently.
Enriched with keratin and silk proteins, this shampoo strengthens and nourishes while preserving color vibrancy between salon visits. The lightweight formula removes buildup without stripping, leaving blonde looking cool-toned, luminous, and healthy.
Perfect for maintaining salon-fresh color at home. Use weekly or as needed to keep blonde looking its best.
Enriched with keratin and silk proteins, this shampoo strengthens and nourishes while preserving color vibrancy between salon visits. The lightweight formula removes buildup without stripping, leaving blonde looking cool-toned, luminous, and healthy.
Perfect for maintaining salon-fresh color at home. Use weekly or as needed to keep blonde looking its best.
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Allergy information
Contains protein-derived ingredients (keratin, wheat, elastin) — if you have sensitivity to proteins or wheat-derived compounds, consider patch-testing first.
Key Ingredients(2)
Violet Pigment
Used to tone down brassiness on blonde or silver hair.
Ingredients(19)
Water (Eau)Sodium Laureth SulfateSodium ChlorideCocamidopropyl BetaineDimethiconolHydrolyzed PearlHydrolyzed KeratinFragrance (Parfum)Sodium BenzoateGlycol DistearateCarbomerCitric AcidTEA-DodecylbenzenesulfonateCocamide MEAGuar Hydroxypropyltrimonium ChlorideDisodium EDTAPEG-45MPPG-9Ext. Violet 2 (CI 60730)
Specs last updated: October 12, 2026
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