L'Oreal Professionnel iNOA delivers professional-grade color without ammonia, making it ideal for sensitive scalps and those seeking gentler formulation. Shade 10.1 offers a pale ash blonde with subtle cool undertones, perfect for creating luminous, multidimensional looks. The 60ml size provides ample coverage for mid-length to long hair. iNOA's advanced technology ensures vibrant, long-lasting color while maintaining hair integrity and shine. Trusted by salon professionals worldwide for consistent, predictable results.