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Wella

Wella Soft Color Ash Blonde Hair Dye – Ammonia-Free Conditioning Formula

35.22
43.61
-19%New price

(VAT incl.)

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Color
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  • Ammonia-free formula for gentler coloring
  • Conditioning agents keep hair soft and shiny
  • Professional-quality ash blonde results
  • Hair & Nails

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From the brand or its authorised distributor — never resellers

14-day returns policy

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Wella Soft Color Ash Blonde is designed for people who want professional-quality blonde color without ammonia's harshness. The conditioning formula keeps hair soft and shiny while delivering cool-toned ash blonde results that last. It's a good choice if you're looking to color your hair with less damage while maintaining vibrancy.

Wella Ammonia Free Hair Color in Soft Color Ash Blonde delivers professional-quality color results without harsh ammonia, making it gentler on hair while maintaining vibrant, long-lasting color. This innovative formula is enriched with conditioning agents to keep hair soft, shiny, and healthy-looking. Perfect for achieving cool-toned blonde shades with minimal damage and maximum shine.

FREE shipping on all orders

Estimated delivery: 1–3 business days

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Every product sold on Avnzor is 100% authentic and sourced directly from authorized distributors.

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Allergy Information

Perform a patch test 48 hours before application to check for allergic reactions. Avoid contact with eyes and skin. If irritation occurs, rinse immediately and discontinue use. Not recommended for damaged or previously over-processed hair. Consult a professional colorist if you have sensitive scalp or hair concerns.

Key Ingredients(3)

Coconut Oil

Coconut Oil

Coconut oil conditions and nourishes hair while coloring, providing moisture and shine to the hair shaft.

Shea Butter

Shea Butter

Shea butter is a rich conditioning ingredient that softens and protects hair during the coloring process.

Aloe Vera

Aloe Vera

Aloe vera soothes the scalp and provides hydration, making the coloring experience gentler on hair and skin.

Specs last updated: June 15, 2026

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