Unlock the brilliance of platinum blonde with Wella Koleston Permanent Hair Color in shade 310/0. This ultra-light, cool-toned blonde delivers show-stopping results that turn heads wherever you go.

The Koleston Maxi 50ml cream formula is expertly crafted for those seeking the lightest, most luminous blonde possible. Whether you're going platinum for the first time or maintaining your signature icy look, this professional-grade color provides the coverage and vibrancy you need with salon-quality precision.

The Ultimate Platinum Experience

Shade 310/0 represents the pinnacle of blonde hair color—a true platinum that's cool, bright, and incredibly striking. This isn't just blonde; it's a statement. The permanent formula ensures your platinum perfection lasts, maintaining its icy brilliance through multiple washes while keeping your hair looking healthy and radiant.

Professional Results, Personal Control

Trusted by colorists worldwide, Wella Koleston brings professional expertise to your home. The creamy texture glides through hair effortlessly, ensuring complete saturation and even color distribution from root to tip. Each 50ml tube provides generous coverage for medium-length hair, giving you the confidence of consistent, predictable results.

Please Note: Achieving platinum blonde requires a developer (sold separately). For best results, use Wella Welloxon Perfect developer mixed in a 1:1 ratio. Pre-lightening may be required for darker hair.