L'Oreal Professionnel iNOA delivers professional-grade color without ammonia, making it ideal for sensitive scalps and those seeking gentler formulation. This 7.0 Blonde shade offers rich, dimensional coverage with the brand's proprietary Oil Delivery System for enhanced shine and conditioning. The 60g format provides precise application control for salon-quality results at home. iNOA's ammonia-free technology minimizes scalp irritation while maintaining color vibrancy and longevity, backed by L'Oreal's decades of professional hair care expertise.